Your website is a valuable asset as it helps to showcase your business, provides a sales platform to your products and aids in communicating with your customers. The websites are readily available from any desktop, laptop, mobile devices or tablets with a basic internet connection. A recent study shows that customers are using mobile devices more often than desktops, laptops or similar category. What does this suggest to you? They are more likely to use websites that are compatible with mobile phones and browsers.
These responsive sites have dramatically improved the user experience primarily by improving the user interface. But more than that, they are looking for a software that can save them the time to open a browser and type in the website address, and then open it. It means Mobile Application Development Company that design apps are being favoured as per the trending needs of internet users. It’s quite acceptable because of the advanced functionality provided by the mobile app development services in apps such as GPS, camera, push notification, offline access and much more. Let’s see what more mobile apps have to offer:
Personalization means offering customised communication to customers based on their location, usage behaviour, interests, and more, which is easy to achieve with mobile apps.
Not only apps can track and observe user engagement but also can identify users location in real-time. It helps to offer users customised and geography-specific content. All of it helps improving the conversion rate of apps because when users get pampered, app owners have a higher chance of a lead conversion.
Optimum use of mobile device features
With Mobile application development, you can let your customers take advantage of mobile device features induced in an app like camera, contact list, GPS, phone calls, accelerometer, compass, etc to give a more interactive and friendly experience. Doing this will reduce the efforts of users and helps you fetching the maximum out of app benefits.
Be More Accessible
With mobile apps, you are where your customer’s are as your icon is always on their phone and they can access it whenever they want with just a single click. Setting an appointment, asking for quotes or placing an order is just in their hands. That’s the kind of power you put in your customer’s pocket by building an app.
Ability to Work Offline
Probably the most major disparity between an app and a mobile website is an app’s ability to work offline and a website’s not. Though apps also require the internet to offer more functionality, they can perform most number of tasks in offline like calculations, determination and other.
New Branding Experience
A mobile app can offer a new branding experience to users, which means that the business owners can experiment with new branding styles for the app that are different from the regular brand styles. As apps allow users to tailor its appearances according to the customers liking, which further can help in personalization to make it more interactive and user-oriented.