How to Drive Traffic to Your Magento E-commerce​ Site?

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In today’s highly competitive world, the customer has so many options when shopping online. The customer has many choices like eBay, Amazon, Flipkart etc. It is not easy to attract the customers to your online store. There are many ways by which you can drive traffic to your E-commerce store and one of the best methods is by blogging.

But for that first, you need to hire a Magento Developer to build your online e-commerce store. Once it is ready then you can start writing blogs on it.
Now we will discuss how you can attract a large audience to your Magento online store:-

  • Target your Customers through Quality Content

To target specific customers, you should know them fully along-with their likes and dislikes. Hence you should go and explore the needs and expectations of your customers. Once you understand what they need and what they are looking for an online store then you can start by writing something that answers their questions. For e.g. If you are selling some clothes, you need to understand that no matter how popular the clothing items are, not everyone is going to buy them. You need to find out who the buyers are and then you should write an article aimed at that particular group and inform them how your clothing items are best. You can also tell them about the benefits of your clothing items. And you will see that you will get lots of customers on your online store buying clothes because they read your article and then even recommend their friends too to buy from your e-store.

  • No need to overstuff your content with Keywords

If you go for Magento E-commerce Development to get an E-commerce website for you, it needs to attract customers. If you are new to blogging and doing your initial research, you must have seen the term SEO Keywords. If you want your blog to rank higher and thus want to drive traffic to your blog and eventually to your store, you need to use keywords in some areas of your blog.
You should know that overstuffing your article with keywords can prove to be negative for your blog. Google also doesn’t like Overusing keywords. You should write quality content and should focus on providing value to your customers. If you provide value then it will increase your ROI and it will also convert your potential customers into real customers.

  • Be Consistent

This is important, you have to update your blog regularly and consistently. Most of the blogs which fail on the internet are due to the fact that they are not consistent. If the first few articles do not perform well and do not increase sales, you shouldn’t give up. Sometimes your first article can become popular and sometimes you may need to consistently write 10,15 or even 20 articles to attract visitors to your blog in large numbers. Do experimentation while writing and try to know what kind of articles are most liked by visitors. Soon you will be able to know the nerve of the readers and that will translate into a large audience for your blog and e-commerce site and your sales will rise exponentially. Everyone learns from the past mistakes. If you learn from them, remain consistent and do progress then soon you will reach your desired goal of getting a large audience. Hence never give up as with time your blog will play a major role in making your online store popular and successful.

  • Google Loves long articles but it should be of some help

Google favors long articles hence you can write articles with more than 1000, 1500 or 2000 words but that doesn’t mean that you can write anything in order to make it a long article. It should be quality content. Whether it is a 300-word article or 3000 words, if the quality is good then the bounce rate will be less which is very important. You should provide valuable information to the readers. Your article should work as a guide for the readers by giving them true assistance.

Conclusion

In concluding remark we can say that you should create content which resonates well with your audience. Don’t overstuff your article with keywords as it is a negative point for SEO. You should respect your audience as they are spending time on your blog and do not mislead them. Whether it is a long article or short article, write only that which is helpful and has some meaning. Be regular and consistent in posting articles on your blog and you will see the success soon. If your blog is liked by the visitors then it will be best for your e-commerce store. Potential customers will become real customers and later on become loyal if they are satisfied with your products. Hence using blogs you can drive more traffic to your Magento E-commerce Store.

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Guide for Choosing Best Magento Development company

Magento is an open source content management system (CMS) which is getting more and more popular in the past several years especially when we talk about e-Commerce web development. There are many features associated with Magento that are convincing the business owners and developers to go for it. Magento can be customized according to the client requirements. Magento is robust and has several features therefor it is the top choice for development of e-Commerce websites.

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There is lot of competition in the market hence finding the right Magento Development company requires thorough research and analysis. As Magento is open source hence so many companies are offering quality Magento e-Commerce development services. Many businesses want their online e-store hence they are hiring these companies for their e-commerce website development.

We will discuss here the issues which you need to thoroughly research before choosing a Magento e-Commerce development company or developer.

  • Ask for references and check their past projects

After you have created a list of possible Magento developers then the next step is to ask them for references and list of projects they have done in the past. If you will check their online stores then you can make a qualitative selection to find a Magento developer which can easily fulfill your business requirements of the online store. Open the developer’s website and check the about page, clients, partners and gather all the information which can help you in decision making.

When you will check their portfolio of projects and if you find a similar website that you need then you can check its quality and performance. Hence before you hire Magento developer make sure they have developed similar e-commerce website in past.

  • Request Quotation and pricing

Creating a Magento store needs big investment hence carefully plan your budget. Hence create a plan which should include all of your requirements and the budget you are ready to spend. Then ask for the quotation from the Magento developer. Make sure all of your required features and functionalities are included in the requirements for which the Magento developer is sending you the final cost. Also check the rates of SEO, support, and maintenance, if they provide. Make sure the developer’s or company’s pricing policy matches your expectation and budget.

Quality Standards followed by Company
You should check whether the company follows some international standards of quality in Magento development process. Check which model they follow in the e-commerce development. If the company is ISO 9001 or CMMI certified then it will be a sign of good quality in their services and it can be a right choice to build your quality e-commerce site. Such a company will also be a reliable one in their commitment towards the development work.

  • Future Support and Maintenance

If the Magento development company which you are hiring offers future support and maintenance then it will be the best choice for your e-Commerce website development work. Support and maintenance is very important after the deployment of your site as so many times the website may face some issues which need to be resolved quickly so that your online business don’t suffer any loss. Such a company can also develop new features into your e-commerce site if required in future.

  • Communication Channels

Before hiring a Magento development company make sure the company has proper communication channels to communicate with you frequently before and after the development process. So many times you may need to incorporate some changes into the site. If a company is eager and quick in communication then these changes can be incorporated easily and quickly otherwise it can be a lengthy process which can take many days to complete and it may delay your website launch.

Conclusion
Choosing a developer or company for Magento development work is not an easy thing to do. Regardless of the type of company you choose, the project will involve a big financial investment hence you should choose the developer or the company wisely in order to get best result from the new site. You should select the company which best satisfies your criteria and business website requirements as well as the technical skills required for the project.

Why is Magento best option for eCommerce development?

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Ever since the content management systems have been introduced in eCommerce industry the market competition has reached the whole new level. Earlier online merchants use to have static HTML-based websites which looked similar to each other. But these content management systems have completely changed the way sites were developed. Compared to WordPress and Drupal, the Magento CMS software has proven to be the best option for developing eStores and business sites.

Magento is an open-source tech and is currently powering 30 million eCommerce sites on the World Wide Web. It is a leading eStore development platform and works hand in hand with some of the world’s largest retailers, brands, manufacturers spread across B2C and B2B industries. At present, the web development sector has plenty of Magento Development Company and you can quickly locate the suitable one for your project. In this blog you will read about some features which make Magento a preferred choice for online store development:

Features

The Magento CMS system comes loaded with plenty of features such as navigations in layers, advanced searching, SEP, favorites, wish lists, product comparison, email listings, product grouping and much more. Along with that, Magento has MySQL, PHP and Zend as primary architectural frameworks.

SEO Friendly

Well, every Magento Developer agrees to the fact that this CMS software is extremely SEO compatible. The online stores with huge user base can take help of this functionality to further enhance their site’s reach. Search engine optimization is the major reason because of which most of the firms opt for Magento. In case you want to boost the SEO process, you can add different SEO modules.

Flexibility And Easy Customizations

Every merchant wishes for a flexible platform which offers him complete control over of his portal. With Magento, you can easily handle all the functionalities of your site that too from a single administration panel. With the help of this control panel you can quickly customise the user’s shopping experience, add/remove plugins, change the theme, colours, fonts, merge payment gateways or shopping card and can do a lot more in a hassle-free manner.

Friendly For The Developers

Web developers find Magento really easy to use and upgrade. Even the users also find Magento customisation quite simple. At initial stages, Magento may seem to be a bit difficult but there are plenty of online tutorials, articles, webinars etc that will help you in customising your portal in a better manner. However once familiarised there can nothing be better than this.

Compatibility

Recently Magento partnered with Google which is an evidence of their excellent performance and compatibility with different search engines. So if you are choosing this platform for the development of an eCommerce site then all the facilities offered by Google like Checkout, Base and Analytics will come pre-installed in the system.

Easy Administration

The easy reporting feature of Magento CMS is another reason behind its rising popularity. It offers the detailed reports which make the process of administering the site easy. By analysing, the current status of the business one can make better eCommerce strategies using this CMS platform.